Brands For Better

Marketing with purpose

Where brand purpose & ROI thrive
WHO WE ARE

Brands for Better Co-Founders

Marilynn Olson
Director
Marilynn's experience in marketing and senior management spans APAC and the US, both B2C and B2B, including integrated agency, small business and start-up environments.

Specialist expertise includes advocacy strategy, influencer marketing, social media, partnership development, and consumer engagement.

Her campaigns have been recognised as globally best in class from both a consumer engagement and effectiveness perspective.

Marilynn believes that the foundation for meaningful relationships between organisations and citizens are purpose-driven initiatives that offer real value to the planet, people, and communities.

She loves working with purpose-driven teams, brands and organisations to help their communities thrive.
Marc Cowper
Director
Marc has two decades of experience in growing some of Australia's leading marketing agencies & ventures. A passionate marketer with relentless energy toward innovation & continuous improvement.

After spearheading the creation of StudentVIP (Australia's largest Student Database) he helped launch the Digital and Experiential arm of one of Australia's most successful media agencies; Ikon Communications.

Marc then created the Social & Digital Marketing division of Momentum Worldwide (one of the world's largest agency networks) & his deep experience on all things tech startups saw him on the Board of Directors for Fishburners (Australia's largest tech startup space).

Marc is a firm believer in the power of utilising data-driven Marketing to deliver on the creative idea.
WHAT WE DO
We believe that 'doing good' and realising commercial results are not mutually exclusive opportunities.

We believe brands achieve better commercial results by positively impacting the lives of their current and potential customers.

We believe every brand can make a positive change in peoples' lives...from content that invokes a smile on their face to a brand experience that creates a lifetime memory and is shared with friends and family.

Positive experiences create and nurture brand advocates and, as a result, generate better ROI.
HOW WE DO IT
How we turn Better brand connections into Better ROI

Identify

Identify trends, issues, and causes that your audience truly care about

Define

Define the brand's ownable role in helping make a positive change
Engage

Develop and activate brand experience via best suited channels
Measure

Establish key benchmarking for continuous improvement
Making it better
A selection of brand and marketing programs we have worked on
Corporate: American Express
Award-winning pop-up experiential store, social media and macro influencer marketing campaign helping people across Australia to realise their potential.
Startup: Campfire Community spaces
CMO for hire resource for global startup with coworking & coliving spaces. Helping businesses in Hong Kong and London to grow faster together.

Community: Tooheys New
Award-winning Community Engagement program
Government: NSW Health
Development of custom technology, and experiential metro and rural NSW roadshow
Scaleup: Resparke
Development of new brand, postioning, website and brand launch comms. Produced customer webinars and eLearning modules for dementia care focused age-tech company.
Services
We help Government, Corporates & Startups make things better

Strategic Development
Creative
Content Development
Community Building
Process Optimisation
Marketing Execution Across All Channels
Startup Advice & Support
Our own positive-impact projects dedicated to making things better...
Walking the walk...
Visit
LET'S MAKE THINGS BETTER TOGETHER

Phone

Marilynn: 0406 561 217
Marc: 0433 147 946
Email

Marilynn

Marc